Pendergrast was determined to give the history of coke and he achieved his goal with a very interesting. For god, country and cocacola january 1998 edition open. For god, country, and cocacola by mark pendergrast nook. For god, country, and cocacola, the definitive history of the great. For god, country and coca cola is the unauthorized history of the great. His research and storytelling skills are prodigious. Jun 14, 20 for god, country, and cocacola by mark pendergrast, 9780465029174, available at book depository with free delivery worldwide. The definitive history of the great american soft drink and the company that makes it, which is an amazing read and i am absolutely glad that i read this book. From its origins as a patent medicine in reconstruction atlanta through its rise as the dominant consumer beverage of the 21st century, the story of coke is as unique, tasty, and effervescent as the drink itself. Pdf for god country and coca cola download full ebooks.
May 31, 20 author mark pendergrast takes us inside the cult of the worlds bestknown brand. For god, country and coca cola 9785551047551 by pendergrast, mark and a great selection of similar new, used and collectible books available now at great prices. May 23, 1993 for god, country and coca cola the unauthorized history of the great american soft drink and the company that makes it. With vivid portraits of the entrepreneurs who founded the company and of the colorful cast of hustlers, swindlers, ad men, and con men who have.
For god, country and cocacolais the unauthorized history of the great american soft drink and the company that makes it. Pendergrast s account is a good deal more intriguing than the sanitized. For god, country and cocacola is the unauthorized history of the great american soft drink and the company that makes it. Way before be less white cocacola collaborated w nazis.
For god, country, and cocacola edition open library. Apr 17, 2016 next, author mark pendergrast talks about his book for god, country, and coca cola. For god, country and coca cola is the unauthorized history of the great american soft drink and the company that makes it. While the subtitle of pendergrast s study suggests an ambush of coca cola, the author obviously received at least semiofficial assistance in compiling his gossipy, essentially sympathetic history of a company that has attained cultural as well as commercial success. Mark pendergrast is an independent scholar who brews a fantastic cup of coffee. From toa period of massive social change for african americans, whose iron fist held the reins of the coca cola company for more than 60 years. The definitive history of the great american soft drink and the company. For god, country and coca cola by mark pendergrast, june 2001, texere publishing edition, paperback in english 2rev ed edition.
From its origins as a patent medicine in reconstruction atlanta through its rise as the dominant consumer beverage of the american century, the story of coke is as unique. He is the author of many books, including for god, country and cocacola. Traces the evolution of cocacola from its quiet beginnings to the influential giant of today, and includes trivia facts, company lore, and stories of cocacolas secret formula. In the book he details the politics of where coke has and has not been available worldwide. The wall street journal a ripping good story of more than a soft drink or a company, this book is about the whole of america.
Jul 24, 20 mark pendergrast talked about his book, for god, country, and cocacola. It is enlightening to see how influence we all are in our daytoday life through giant corporations and there impact on the national dialogue. In a saga notable for vivid anecdotal detail, journalist pendergrast toes the chronological line and appears more interested in. Like his friend and hunting companion teagle, woodruff practiced expediency. For god, country and cocacola january 1998 edition. For god, country, and cocacola by mark pendergrast kirkus. For god, country and coca cola is a cultural, social, and economic history of america as seen through the green glass of a coke bottle. A revised edition of mark pendergrasts history of for god, country and coca cola has been rereleased. In your book, you talk about the inventor of coca cola. For god, country, and cocacola ebook by mark pendergrast. Mar 17, 2000 mark pendergrast is an amazing author that wrote, for god, country, and coca cola. The definitive history of the great american soft drink and the company that makes it, in which he presents a history of.
This book is as much a history of american capitalism, advertising, and merchandising as it is a history of cocacola. It was one of many imitations of thenfamous vin mariani. For god, country and cocacola is the definitive history of the great american soft drink and the company that makes it. The intricacies of the corporate history are as interesting as popular. From its origins as a patent medicine in reconstruction atlanta through its rise as the dominant consumer beverage of the american century, the story of coke is as.
Cocacola for god, country and cocacola and coffee uncommon grounds. The definitive history of the great american soft drink and the company that makes it. Pendergrast illuminates cokes underside, its march toward global conquest replete with legal maneuvers and savage competition. Pendergrast has given speeches to professional groups, business associations, and college audiences in the united states, canada, the u. Jul 25, 20 a revised edition of mark pendergrast s history of for god, country and coca cola has been rereleased. For god, country and cocacola 1993 edition open library.
Mark pendergrast is an amazing author that wrote, for god, country, and coca cola. Pendergrast paints the corporate leaders with day glo, also the hustlers and pr types who put coke everywhere. The unauthorized history of the great american soft drink and the company that makes it pendergrast, mark on. For god, country, and cocacola by mark pendergrast. Pendergrast is beyond thorough in his quest to chronicle the origins, expansion, and ongoing influence of the cocacola company. John pemberton, an atlanta pharmacist and patent medicine man, first came up with french wine coca, a wine with an infusion of coca leaf i. The unauthorized history of the great american soft drink and the company that makes it. With vivid portraits of the entrepreneurs who founded. Pendergrast states that he wrote for god, country and cocacola after literary agents moved to vermont and wrote a letter to the league of vermont writers for book ideas. Pendergrasts books have been published in 15 languages. As family saga, cultural history, and, finally, the complete story of an american icon, this book is the real thing.
From its origins as a patent medicine in reconstruction atlanta through its rise as the dominant consumer beverage of the american century, the story of coke is as unique, tasty, and effervescent as the drink itself. For god, country, and cocacola by mark pendergrast basic books. For god, country and coca cola by mark pendergrast, unknown edition. The unauthorized history of the great american soft drink and the company that makes it 9780020360353 by pendergrast, mark and a great selection of similar new, used and collectible books available now at great prices. The definitive history of the great american soft drink and the company that makes it 9780465029174 by pendergrast, mark and a great selection of similar new, used and collectible books available now at great prices. His book is an epic, unbelievably grand in scope and implication. For god, country and coca cola by mark pendergrast, january 1998, collier books edition, paperback in english. For god, country, and cocacola by mark pendergrast books. For god, country and cocacola is the unauthorized history of the great. Mark pendergrast is an amazing author that wrote, for god, country, and cocacola. For god, country and cocacola is a cultural, social, and economic history of america as seen through the green glass of a coke bottle. For god country and coca cola sound recording book description. The unauthorized history of the great american soft drink and the company that makes it pendergrast, mark published by basic books 2000. In 1991, he began writing books full time, which allows him to follow his rather eclectic interests.
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